Chapter 2
By Khaadi

Chapter 2
By Khaadi

Khaadi is a leading fashion retailer offering compelling home and clothing, shoes and accessories, fragrances, skin and hair care solutions for women and children. With an unparalleled retail network; currently holding over 480,000 square feet of exquisitely designed and well spread out brick-and-mortar stores; 52 in Pakistan and 21 in UK, UAE, Qatar, and Bahrain.
The founder and Chief Executive Office of Khaadi, Shamoon Sultan, was keen to get equipped with a state of the art visual solution for Chapter 2’s Flagship store located at Dolmen Mall Clifton.
Scribbles DGTL recommended the installation of 6 Laser Projectors combined together to display a single 65ft wide video wall. The aim of this project was to surprise people, and our partnership with Digital Projection based in UK and Technology Partner VIOSO based in Germany allowed us to create a unique experience, using a clever combination of video and technology.
The store was launched on August 25th 2017 and the one of its kind Digital Immersive Wall became the center of attraction.